Sitting at the intersection of health and innovation, Theragun, the pioneer in percussive massage treatment, announced previously this week it is rebranding to Therabody Therabody will continue to embody Theragun’s initial objective and commitment of leading the tech wellness space by producing cutting-edge products using proprietary innovation to offer natural wellness services for everyone. In addition to the Therabody rebrand, the company is releasing an exclusive USDA accredited natural CBD line, TheraOne this summer along with Theragun’s fourth generation percussive massage devices with the introduction of the brand’s new exclusive motor using QuietForce Technology and Smart Percussive Therapy, effortlessly integrating with the upgraded Therabody app.
The brand-new product launches and integrations has caused a natural development for the business to progress into its new name. “Because the day I created Theragun to assist me with the discomfort caused by a bike mishap, our mission as a business has been to help others with their muscle stress and soreness, whether it’s for an injury, an ailment or working out,” said Dr. Jason Wersland, Creator and Chief Wellness Officer of Therabody. ” We desire our customers to know under specific circumstances there are options to taking pain medication and Theragun has actually been among them. Now, with the launch of TheraOne, we are able to use our customers another natural health solution that is not only efficient by itself, however likewise matches our Theragun Percussive Treatment gadgets. I’m thrilled with this turning point of introducing Therabody and how it enables us to assist more individuals. We are simply getting going as we continue to establish items backed by science that can even more help individuals feel better, naturally.”
Therabody’s objective is to develop products and services that inform and empower consumers to be in control of their own health. While the brand will continue to promote ease of access and inclusivity through the products, services, and research that Therabody has to use, it will likewise provide more services that are both natural and reliable, additional assisting the community. Theragun and TheraOne are the 2 existing divisions under the brand-new Therabody with plans to establish and expand into additional sectors in the future.
As far as rebranding during a pandemic, they did a face a few barriers and even had to hold off several of their launches. “Our initial launch date was simply as COVID-19 began to strike the United States difficult. Given the timing, and our genuine commitment to health and wellness, we made the hard choice to delay the launch of our new items,” shared CEO Benjamin Nazarian. “However, we’ve had the chance during this difficult time to contribute Theragun to medical facilities around the world and see the impact Theragun has been having on our frontline workers. We’ve likewise focused on returning to those in need, donating 250,000 meals to Feeding America.”
Nazarian and the team felt it was the right time to reveal the rebranding this previous week as more people have become more accustomed to life at home. Coronavirus has actually also affected Therabody to return toddler beneficiary roots. “Due to the change in the retail environment, we have stressed our e-commerce channel, which is how we began as a business. We are delighted to launch our new line of product and share the next chapter in our story with our community as the remain at house policies are gradually starting to come to an end throughout the nation,” Nazarian continued. TheraOne is s lated to launch in summertime2020 With more than two years of devoted research and development prior to its launch, the TheraOne portfolio will include five brand-new proprietary complete- spectrum CBD products that are natural and toxin complimentary. The 5 new items were also developed utilizing patent-pending Biosorb ™ technology to take full advantage of the absorption of all the natural advantages the plant needs to use.