8 Cannabis Leaders Discuss Emerging Trends in the Industry
I have the great honor of attempting out lots of items and visiting many dispensaries and cultivation sites, and can find emerging patterns, but wanted to see what some of the leaders in the market are believing. So, I asked market specialist Andrew DeAngelo, Peak Extracts’ Katie Stem, WAFBA’s Morris Beegle, Aster Farms’ Sam Ludwig, and Weed Grub’s Mike Glazer & Mary Jane Gibson, AlpinStash’s Danny Murr-Sloat, and performer Laganja Estranja to share their insights with me.
Here’s what they needed to state …
Warren Bobrow=WB: What trends do you see emerging in cannabis?
Morris: It’s going to be a wild year for the cannabis industry, all industries for that matter with the worldwide coronavirus pandemic, however I see upsides for the hemp and CBD markets.
Sam Ludwig: We see a motion towards sustainable brands.
We are currently seeing an increased need for sustainable marijuana. This message is resonating with customers and we expect the pattern to continue. Aster Farms is vertically integrated, growing our own marijuana, so we can supply absolute transparency to our customers and control quality from seed to sale. This is especially important because of the recent vape scare and with numerous brands sourcing all of their flowers. Consumers are getting smarter and starting to realize marijuana is about more than just THC and CBD. Other lower recognized cannabinoids, such as CBN and CBG, can assist with things like sleep, relaxation and inflammation. In a market that has been mostly concentrated on THC strength, we believe a shift is coming. Full spectrum, sungrown marijuana, grown in live soil is the best way to express the plants full cannabinoid profile. That’s why we let nature do the work at Aster Farms.
Mike & Mary Jane: Less stress names like “Green Fracture” and more like “String Theory Makes A Lot of Sense So It’s Most likely We’re All In A Simulation.” Martha Stewart will open a chain of dispensaries called “It’s An Advantage.” The cannabis market will continue to be strangled by taxes and regulations, and by the federal government’s failure to legalize it. On the other hand, there will continue to be wonderful people at organizations like Root & Rebound and Last Prisoners Task working hard every day to change things for individuals affected by the racist War on Drugs. So, our advice is to grow your own weed– and listen to our podcast! We assure it’s funny, even though this is severe.
Katie: There will be more traditional CBD business, and consolidation of the industry to consist of more vertically integrated multi-state operators that can endure market volatility. Little cannabis business, such as ours, have actually proven resistant in times of crisis because of our small pool of staff members, making layoffs unneeded as we weather the storm of an international pandemic.
Laganga: I believe the biggest pattern we saw come out of the marijuana industry last year was the creation of LGBTQAI Pride Month products. My partnership last year with Fruit Pieces not just expanded the brand name’s taste profiles, however it likewise was used year around.
Danny: An increasing pattern that we are seeing is an increased need for craft/connoisseur items. As marijuana, together with the understanding of what craft marijuana implies, ends up being more available, we have actually seen a growing class of educated customers. As soon as restriction ends in a provided state, there tends to be a rush to buy any type of item. When this novelty diminishes, individuals want an item that tastes excellent, looks good, and something that’s developed with ethical and thoughtful practices by a company they can think in. Combine this with the emergence of business whose sole focus is a quality craft product, you have a dish for success in this sector of the market. This is awesome, because craft business are almost always small businesses, and in a market progressively dominated by corporations, any area which prefers the mother and pop services is terrific.
Andrew: Shipment, drive through, curbside pick-up deals– governments ought to support and encourage this habits. Legalization efforts will be stalled in the brief term by coronavirus, however might get momentum in the medium term as tax incomes drop– it’s hard to object to a cannabis dispensary in your community when there’s no money to money the school within it.